Forever Living Business Plans: Here are my Top Ten Tips for Facebook Advertising
1. TARGETING IS KING
Ensure you have the right keywords panned out before you even open Power Editor or Facebook Ads Manager to start creating an ad. No matter how much you spend, if you target the wrong audience, you will not get the results you seek.
You can get highly targeted Keywords from Google Adwords. Facebook Insights also helps.
2. MORE IS BETTER
If you ever plan to place Ads on Facebook and you desire to see great Conversion rates, budget at least $50. I have a rule of thumb that guides me when placing Ads on Facebook –
– Less than $50 – Like Campaigns, Blog Traffic
– Above $50 – Product Page, Salesletter, Join Group
3. CREATE YOUR AUDIENCE FIRST
You get to know your Audience better when you create them from Facebook’s Super Software – POWER EDITOR. You need Google Chrome to access this feature which will give you greater insights on your target Audience than Ads Manager ever will.
4. NO TESTING, NO SCALING
Never ever scale your Ad until you have tested it and it has proven itself as a honeypot for your audience. I have seen people start untested Ads with $20! It sends shivers down my spine.
Endeavour to test your Ad-set to ensure it ‘fires’ right, displays right and converts right before scaling it up. For example, if you’re going to run a Page Like Campaign, run a $2 for 24 hours first. If done right, your Ad should record at least 30-40 Likes.
Anything short of this is Failure. Redesign your Ad and Test again or else you’ll be flushing hard earned currency down Zuckerberg’s pocket when you scale that Ad to $20 and above.
There are 3 Parameters/Metrics used in measuring the Success or Failure of any Facebook Ad –
i. CPR (Cost per Result) –The average cost per result from your ads. A CPR of $0.01 per Page like is Optimum. CPR of $0.30 upwards is Failure!
ii. Reach – The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.
iii. Results – The number of times your ad achieved an outcome, based on the objective you selected.
5. INSTAGRAM? NEVER!
I once ran a $20 Ad for 2 Days. Facebook diverted 90% of the Ad to Instagram and the post generated 2,000 likes on the first day and by the second, it was upwards of 5,000 Likes.
Guess how many people bought the Product?
Guess how many Instagram followers I got?
Did I ask Facebook to send my Ad to Instagram?
If you don’t learn anything from me today, learn this – NEVER EVER allow Facebook divert your Ad to Instagram or their ‘Audience Network’ except you have genuine reasons.
If you created an Ad for Facebook and it gets to Instagram, many users will see it and many will like the image but they will not get to your Product Page because Instagram will never link them there.
Except there have been very recent changes in the Facebook-Instagram apposition, you will need special software to get Instagram Pictures to redirect clicks to your product page.
(Instagram Advertising is topic for another day). This mistake is one made by some of the biggest Marketing companies and gurus and unknown to them, it is a ‘small but costly’ mistake!
I once saw a sponsored post on Instagram requesting me to go like a Facebook Page. I shook my head in pity, thinking “Men, I’m never going to leave Instagram to go like your Page on Facebook bro. Well done Mr. Zuckerberg.”
How do you avoid this dreadful mistake Facebook wants you to keep making?
– Create your Ads using Ads Manager/Power Editor
– When you get to the Placements Column, select ‘Edit Placement’.
This is very important. Unselect the Instagram and Audience
Network options and leave only the Facebook Options. By now they will become default.
Save this setting and continue creating your Ad. You are good to go.